Lyric discussion by Snoardur 

The more I listen to Riverside lyrics the more I fucking love them. It really is rare to find reflexive lyrics nowadays that aren't psychobabble.

In tune with the rest of the album's lyrics, the whole song speaks about massive consummerism, the cult of buying, the decay of identity brought by the spread of digital communication, and the isolation of the individual caused by all of this.

The "escalator shrine" is of course talking about massive amounts of people going to pray to the god of "BUY". Inevitably in these crowds identities are lost and the feeling is "that no one here is real". (This tied with the digital era) Not only that, but there is no stillness or tranquility at all.

"We are moving standees in the shrine of choices Incarcerated between floors of hope and disappointment"

The choices were are given are, of course, fake, or in any case, all the same. It's almost tragicomic: moving by standing still.

"Melting into another lonely crowd"

This part is just spot on: even if we are in a crowd of many, because of the way we communicate, we are isolated. Fucking brilliant.

"Used to have our love And now - Disposable needs Used to have our souls And now - Refined new skins Take - Use - Throw away - Forget"

Its just plain depressing. It keeps on going about how with this "discardable" mentality nothing has any lasting value. Not even love.

The ending is pretty grim too. We can't stop, so we gotta keep on moving on.

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