Lyric discussion by redmeloneater 

I think that Elvis was involved with Bebe Buell (the model) at this time so was probably involved heavilyin the life she lived which would have been quite alien to him at that time. He probably considered it a mad lifestyle. Chelsea is associated with high end fashion so this ties in with the modelling ( the album this is from is called 'this years model') but chelsea has also historically been linked with asylums - I believe bedlam was situated there in 18th & 19th century. It seems to me that he is trying to link madness and modelling/fashion ( see Bruno- the movie!!)

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