Lyric discussion by naerogah 

I actually think this song is about their decision to allow Sony (a fancy man) to use their song Heartbeats in a commercial for a television. They're strongly opposed to things like that, but they chose to take the money because they wanted to start a label of their own ("Eyes are sober, this is the plan"), but I imagine that they still feel like they betrayed themselves (Singing for money that burns my hand).

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