Lyric discussion by kiwisoup 

It's about her record label:

"We were almost finished recording the album, Firecracker, and the record company told us that we still needed a single. I decided to write a song that sounded like a song about a realtionsthip, but was actually about the record company not "hearing" a single on the record already. You can hear it in the lyrics, "You can't hear it, but I do." The song ended up being an expression of strenght and power even when someone's not treating you right. When I play live concerts the audience always seems to cheer when they hear the lyric, "i'm starting to ignore you.""

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