Lyric discussion by mqduck 

Those of you who think this song is promoting "freedon of choice" have got it all wrong, in my opinion. You need to pay more attention to the first verse, which is even more telling than the chorus.

Taken from what I wrote on the page for the A Perfect Circle cover: The Devo original was about the illusion or futility of the sacred "freedom of choice" in the "free world." You're "free to choose" between sinking and swimming, you can have your choice of one of two bones. Devo offers no solution, however. They end by implying that people don't really even want freedom of choice and prefer to be sheep.

You gotta see the commercial for Honda scooters Devo did. At one point they all say, in emotionless unison, "Then choose the scooter that best expresses your individuality. There are many sizes and colors." Devo doesn't seem to care if no one gets their jokes and social comments (just look at Devo 2.0).

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