Lyric discussion by ZinbobDan 

I don't think Richard and John refer to Kennedy and Nixon. I think it's about how we immortalize the memory of our past leaders. History ignores their faults. King Richard is dead. A bunch of guys hang out in the pub/bar and toast the memory of his conquests. However, while he acquired great wealth for the nation, the common people didn't benefit. King John succeeds King Richard, and you can only expect more of the same.

It seems to be the recurring theme of Can't Buy A Thrill: life is a grind and unjust to the point where it seems to be not worth living -- and don't you dare even think that ordinary people can change the way the world works. But since you're alive anyway, you may as well deal with it. Raise up your pitcher to the powers that be because they are the power and you have none. NONE!!!!

That reminds me of a scene from 'Catch 22' with the shameful opportunist. 107 year old italian man who has been a fanatical supporter of Mussolini, the Germans, and then the Americans. Whoever is in power, he is happy to support as long as he stays alive. It's better to live on your feet than die on your knees, not the other way around.

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