Lyric discussion by LaurenF 

not exactly about the meaning of the song.. but I love the artwork on this page in the booklet.

I guess that it is relating to how people try to be "different" by pretending to be someone else who they aren't. And the result is, in a manner of speaking, a shelf full of "iNdie-cred" Fred's, or empty clones of one another because it is trendy to be "different" and not because it is what they want or it is who they are.

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