Lyric discussion by digitalstitches 

The song, which recently peaked at number 7 on "Billboard" magazine's Modern Rock Tracks chart, is about idolatry of cartoon characters, according to Gordon. "It's based on virtual beings that humans are getting really attached to," he said. "In Japan, they're getting really connected to these virtual stars, so to speak. They're, like, huge. It just kind of freaks me out... glorified cartoons, but it's cool."

that's what jay said it was actually written about ;) but individual interpretation is always a good thing:)

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