I'm going to San bernardino ring-a-ding-ding
Milkshake mixers that's my thing, now
These guys bought a heap of my stuff
And I gotta see a good thing sure enough, now
Or my name's not kroc that's kroc with a 'k'
Like 'crocodile' but not spelled that way, yeah
It's dog eat dog rat eat rat
Kroc-style boom, like that

The folks line up all down the street
And I'm seeing this girl devour her meat, now
And then I get it, wham as clear as day
My pulse begins to hammer and I hear a voice say

These boys have got this down
Oughtta be a one of these in every town
These boys have got the touch
It's clean as a whistle and it don't cost much
Wham, bam you don't wait long
Shake, fries patty, you're gone
And how about that friendly name?
Heck, every little thing oughtta stay the same
Or my name's not kroc that's kroc with a 'k'
Like 'crocodile' but not spelled that way, now
It's dog eat dog rat eat rat
Kroc-style boom, like that

You gentlemen ought to expand
You're going to need a helping hand, now
So, gentlemen well, what about me?
We'll make a little business history, now
Or my name's not kroc call me ray
Like 'crocodile' but not spelled that way, now
It's dog eat dog rat eat rat
Kroc-style boom, like that

Well we build it up and I buy 'em out
But, man they made me grind it out, now
They open up a new place flipping meat
So I do, too right across the street

I got the name I need the town
They sell up in the end and it all shuts down>
Sometimes you gotta be an s.o.b.
You want to make a dream reality
Competition? send 'em south
If they're gonna drown
Put a hose in their mouth
Do not pass 'go' go straight to hell
I smell that meat hook smell

Or my name's not kroc that's kroc with a 'k'
Like 'crocodile' but not spelled that way, now
It's dog eat dog rat eat rat
Kroc-style boom, like that



Lyrics submitted by redmax

Track duration: 05:49

"Boom, Like That" as written by Mark Knopfler

Lyrics © Universal Music Publishing Group

Lyrics powered by LyricFind


Boom, Like That song meanings
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10 Comments

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  • 0
    General Comment:Funny how when ya first hear this song and don't know the lyrics, as it's strutting and the guitar moans and cries, you get a totally different idea than the reality that the lyrics show. It is clearly related to McDonald's.
    When I first heard it, with Brit accent, it sounded like the refrain went, "Rock star" instead of "Kroc style." You, too?
    Flag dogheartcon January 05, 2011   Link
  • +1
    General Comment:Uh..... You couldn't be more wrong Chuckewe, about pretty much all of what you said.

    After the McDonald brothers refused to sell Kroc their very first store – the Big M – Kroc opened up a McDonald’s right across the street and drove them out of business. “If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water,” he said. “It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way – of survival of the fittest.”

    And about Ray Krocs wife.. Joan Kroc was a B*tch!

    When Ozzie Smith was upset about not getting paid more $$$ when his contract was renewed by the San Diego Padres (owned by Ray & Joan Kroc) he put an ad in the SD Tribune that said "Major leage baseball player looking for part time work to supplement income". Joan Krocs response was to publicly offer him a job as a assitant gardener on their estate.

    Flag LONGORDERSEARCHERon July 28, 2010   Link
  • +2
    General Comment:As a long time San Diegan, who grew up with the Kroc family in our society, I'd like to clear up a misconception. In some other song forums, it's misstated that Kroc brought McDonald's from America to Europe, while he might of also done that, he discovered the little hamburger stand while selling pre-made milkshake mix, convinced them to use their name, and Kroc went about destroying every mom and pop store in California 1st, then spreading outward. When someone in a town wouldn't sell, Kroc would build a store across the street, undersell them to bankruptcy, and in many cases, the family would chose suicide as their only way out of the debt, ( stick a hose in their mouth ) relates to a practice of people starting p their cars inside their garage, run a hose from the exhaust into the window, and suffocate, family would remove the hose before the insurance adjuster arrived, look like an accident, and the family could collect enough to get out of debt. Ray Kroc was a real sweetheart.

    His second wife, Joan Kroc, however, was a truly decent human being who spent the bulk of her post Ray death time, donating huge amounts to charity, usually anonymously. She also started a great shelter for the homeless which gave them addresses and phone numbers, making it easier for them to seek jobs.

    If ever there was a yin and a yang, it was the Krocs.

    This song was the highlight of my seeing Mark live in Portland OR in 2005.
    Flag chuckeweon July 14, 2008   Link
  • 0
    General Comment:Basically about how Ray Kroc buying the McDonald's franchise from the McDonald brothers and expanding it. Although, you've gotta be stubborn like Kroc to succeed. Great song.
    Flag FenJazzon May 22, 2006   Link
  • 0
    General Comment:Great song by knofler. best on tha shang-ru
    Flag laxbosson March 25, 2006   Link
  • +1
    General Comment:"dog eat dog, rat eat rat" is a quote from Kroc taken from his autobiography ("Grinding It Out"), which Knopfler seems to have read, as he takes a significant portion of the lyrics from there. The "put a hose in their mouth" is another Kroc quote, among several others.
    Flag jonpalinon September 18, 2005   Link
  • 0
    General Comment:Dictionary says that dog-eat-dog means "characterized by ruthless or savage competition." Ray Kroc was a dog-eat-dog businessman. Usually the prase is used in the sentence "it's a dog-eat-dog world."
    Flag stoolhardyon July 11, 2005   Link
  • 0
    General Comment:does anyone know what the "Dog Eat Dog, Rat eat rat"-part means?
    Flag davmannon July 01, 2005   Link
  • -1
    General Comment:Cool song - I think the lyrics are just filler for a really good song. In other words, the song and tune sound like they were written first, then he just selected the McDonald's story to fill in the tune because he liked the story. But that's good anyway, there need to be more songs that actually tell a story and less of them that try to make a statement or convey some desparate emotion.
    Flag stoolhardyon December 22, 2004   Link
  • 0
    General Comment:this song kicks major ass mark knopfler is a legend and this son is about ray kroc the guy who brought mcdonalds across america
    the solos in this song are fucking amazing.
    Flag gio1984on October 07, 2004   Link

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