Although Calvin Cordozar Broadus Jr. was doing more than fine under his hip-hop moniker Snoop Dogg, a 2012 trip to Jamaica convinced the rapper that reggae was his true calling and that he should assume the Rasta name Snoop Lion. Granted to Snoop by a Jamaican high priest, the name was first floated during a summer 2012 press conference introducing the debut Snoop Lion single, "La La La," which was released on the Berhane Sound System label and produced by Major Lazer. The track would land on Snoop Lion's debut reggae album, the appropriately titled Reincarnated.

David Jeffries
AllMusic.com